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9 Types of Videos for your Business

There are SO many different types of videos you can make for your organization. From how-to content to case studies, explainers, and beyond—the possibilities are practically endless. 

Here is a list of the top 9 common video types used to promote businesses.

1. Explainer Videos The early, discovery stages of the buyer’s journey to educate buyers about your product or service and illustrate why they need it, generating leads, and nurturing prospective customers. Product explainer videos are a useful format for explaining complicated products or services and increasing brand awareness. They are typically a high-level look at how the product solves a problem. Because they’re high-level, explainer videos don’t need to show the actual product or service to be valuable, which means animation is a popular style choice. Explainer videos have the potential to be shareable content assets, so aim to make them engaging and try to connect with viewers on an emotional level. You can create overview …
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The Three H's in Content Creation

If you’re looking to ramp up strategies in the marketing department, then a video is where to look. Thanks to the increasing preference for visual over text, zeroing in on video marketing could be a game-changer for your business. How do you get started leveraging videos to your advantage then? It’s in the time-proven framework – Hero Hub Hygiene. Here’s more on the three H’s for successful video marketing.

The Hero Content At its core, Hero content echoes your brand to your target audience. Driven by a high-quality production environment and emotional appeal, Hero videos are strategically designed to raise awareness, encourage customer loyalty and connect with your target audience. This type of content is created only a few times a year and is best done around occasions like a product launch or an important event of some sort. Since they are relatively costlier to create, hero videos are published less often by smaller brands and more frequently by bigger businesses.

The Hub Conten…

Videos for Social Media Marketing

Video is very effective for social media marketing and attracts the prospect's attention.  Video can be useful beyond attracting people to your page. It can also improve your business and make customers want to buy your products or services. In a study, 90% of customers say that videos help them make buying decisions and 88% of marketers report being satisfied with the ROI of their video marketing efforts on social media. Video not only offers your customers a chance to see your product in action but also lets them see the passion in your eyes when you talk about your product and your company. Video allows people to envision themselves using the product and gives them the ability to hear from the customers you serve.Video is a powerful, scalable way for brands and businesses to develop awareness, affinity, and trust with their audiences without them having to know or encounter you. The first step in creating a great video is planning and organizing.  Plan what aspects of your produ…

8 Steps to Improve Your Video Marketing Strategy

There’s no disputing it: many people prefer to consume content via videos. That’s why more and more businesses are investing in a video marketing strategy. Video has become so popular that: it accounts for about 80% of all consumer internet trafficthe volume of mobile video consumption increases by 100% every year. Video allows you to connect with your ideal clients and develop stronger relationships with them more effectively. People respond well to video as it humanizes you and allows your prospects to get to know you more intimately. Videos, allowing the viewers to see your face, body language and surroundings and hear your tone of voice, can often help you create a more compelling story than articles, graphics or email can. It is a powerful medium for storytelling. It also can set you apart from your competition, especially those who have yet to add video marketing to their overall marketing strategy. Remember: people buy from people, not companies. Your videos show your ideal cli…

Corporate Video Productions "For Dummies"

Corporate Video Production "For Dummies" 
You are scanning your favorite social media page and come across a great video from a company.  Wouldn't that be great to create a similar video for your company or organization?  But what does it take to produce a video?  Well, I hope in this article to help you understand some of the basic terms and personal it takes to produce a video. The whole process can sometimes be overwhelming.  All these terms and people on the crew what does it all mean?  Lets begin with the three phases of Video Production.

This is where the whole thing starts.  The better you plan the better your video will be.  Your actions in pre-production can set up for everything to succeed or everything to fail.  Poor preplanning can also cost you MORE during the next two stages.   Proper planning and pre-production will ensure a smooth shoot with a fast and seamless edit down the road. This is where you schedule your shoot days, rehearse, location…