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Showing posts from April, 2019

How Short-Form Content is Changing Media As We Know It (And How Brands Can Join In)

Content marketing has evolved and shifted with changing expectations and technologies since the concept of marketing was first developed. Within the past few decades, however, content marketing has begun radically changing as more and more innovative technologies have drastically altered the world of marketing, consumer culture, media and popular consumption as a whole. Content, marketing and otherwise, likewise adapts to these new technologies and social expectations. One of the most notable types of content to fully emerge as a major player within the past decade or so is short-form content. But what is short form content? And how has it changed media and marketing consumption? Let's take a closer look at short-form content in order to better understand its impact on marketing, media and more. What Is Short-Form Content Short-form content is not strictly defined, as there are many different types of short-form content that are widespread today and what is consid