Skip to main content

Posts

Showing posts from November, 2019

The Three H's in Content Creation

If you’re looking to ramp up strategies in the marketing department, then a video is where to look. Thanks to the increasing preference for visual over text, zeroing in on video marketing could be a game-changer for your business. How do you get started leveraging videos to your advantage then? It’s in the time-proven framework – Hero Hub Hygiene. Here’s more on the three H’s for successful video marketing. The Hero Content At its core, Hero content echoes your brand to your target audience. Driven by a high-quality production environment and emotional appeal, Hero videos are strategically designed to raise awareness, encourage customer loyalty and connect with your target audience. This type of content is created only a few times a year and is best done around occasions like a product launch or an important event of some sort. Since they are relatively costlier to create, hero videos are published less often by smaller brands and more frequently by bigger businesses. Th

Videos for Social Media Marketing

Video is very effective for social media marketing and attracts the prospect's attention.   Video can be useful beyond attracting people to your page. It can also improve your business and make customers want to buy your products or services. In a study, 90% of customers say that videos help them make buying decisions and 88% of marketers report being satisfied with the ROI of their video marketing efforts on social media.  Video not only offers your customers a chance to see your product in action but also lets them see the passion in your eyes when you talk about your product and your company. Video allows people to envision themselves using the product and gives them the ability to hear from the customers you serve. Video is a powerful, scalable way for brands and businesses to develop awareness, affinity, and trust with their audiences without them having to know or encounter you. The first step in creating a great video is planning and organizing.  Plan what aspects of