Skip to main content

Posts

Showing posts from December, 2019

9 Types of Videos for your Business

There are SO many different types of videos you can make for your organization. From how-to content to case studies, explainers, and beyond—the possibilities are practically endless.  Here is a list of the top 9 common video types used to promote businesses. 1. Explainer Videos The early, discovery stages of the buyer’s journey to educate buyers about your product or service and illustrate why they need it, generating leads, and nurturing prospective customers. Product explainer videos are a useful format for explaining complicated products or services and increasing brand awareness. They are typically a high-level look at how the product solves a problem. Because they’re high-level, explainer videos don’t need to show the actual product or service to be valuable, which means animation is a popular style choice. Explainer videos have the potential to be shareable content assets, so aim to make them engaging and try to connect with viewers on an emotional level. You