Classic Strategic Media

There’s no disputing it: many people prefer to consume content via videos. That’s why more and more businesses are investing in a video marketing strategy. Video has become so popular that: it accounts for about 80% of all consumer  internet traffic the volume of  mobile video consumption  increases by 100% every year. Video allows you to connect with your ideal clients and develop stronger relationships with them more effectively. People respond well to video as it humanizes you and allows your prospects to get to know you more intimately. Videos, allowing the viewers to see your face, body language and surroundings and hear your tone of voice, can often help you create a more compelling story than articles, graphics or email can. It is a powerful medium for storytelling. It also can set you apart from your competition, especially those who have yet to add video marketing to their overall marketing strategy. Remember: people buy from people, not co...

Corporate Video Production "For Dummies"  You are scanning your favorite social media page and come across a great video from a company.  Wouldn't that be great to create a similar video for your company or organization?  But what does it take to produce a video?  Well, I hope in this article to help you understand some of the basic terms and personal it takes to produce a video. The whole process can sometimes be overwhelming.  All these terms and people on the crew what does it all mean?  Lets begin with the three phases of Video Production. Pre -Production This is where the whole thing starts.  The better you plan the better your video will be.  Your actions in pre-production can set up for everything to succeed or everything to fail.  Poor preplanning can also cost you MORE during the next two stages.   Proper planning and pre-production will ensure a smooth shoot with a fast and seamless edit dow...