Live broadcasting of video over the internet, also known as live streaming, has changed the way people and brands communicate all over the world today. Some of the factors that have contributed to live streaming are growth include deeper internet penetration, massive developments in mobile technology, and the always-expanding influence of social media. Importance of live streaming The use of social media is increasing every day, more than three billion people are using the internet worldwide for many events like international conferences, and online lectures. Still, due to many geographical and physical barriers, many people are unable to attend such events. Live streaming offers the opportunity to be there in real-time while watching your favorite sport, event, or attending a business meeting or conference. Facebook Live Live video streaming on Facebook permits you to transmit a live video through your company page or profile. It was first used in 2016. Through this,
There are SO many different types of videos you can make for your organization. From how-to content to case studies, explainers, and beyond—the possibilities are practically endless. Here is a list of the top 9 common video types used to promote businesses. 1. Explainer Videos The early, discovery stages of the buyer’s journey to educate buyers about your product or service and illustrate why they need it, generating leads, and nurturing prospective customers. Product explainer videos are a useful format for explaining complicated products or services and increasing brand awareness. They are typically a high-level look at how the product solves a problem. Because they’re high-level, explainer videos don’t need to show the actual product or service to be valuable, which means animation is a popular style choice. Explainer videos have the potential to be shareable content assets, so aim to make them engaging and try to connect with viewers on an emotional level. You