If you’re looking to ramp up strategies in the marketing department, then a video is where to look. Thanks to the increasing preference for visual over text, zeroing in on video marketing could be a game-changer for your business. How do you get started leveraging videos to your advantage then? It’s in the time-proven framework – Hero Hub Hygiene. Here’s more on the three H’s for successful video marketing.
The Hero Content At its core, Hero content echoes your brand to your target audience. Driven by a high-quality production environment and emotional appeal, Hero videos are strategically designed to raise awareness, encourage customer loyalty and connect with your target audience. This type of content is created only a few times a year and is best done around occasions like a product launch or an important event of some sort. Since they are relatively costlier to create, hero videos are published less often by smaller brands and more frequently by bigger businesses.
The Hub Content Unlike Hero content, Hub contents are created more frequently. Hub content further brings you closer to your visitors and encourages them to keep coming to your website as their first choice “Hub” for your line of an offering. Weekly vlogs, customer testimonials, influencer videos or interviews with key experts in your niche are great ways to double down on Hub content.
Hygiene Content Also called “Help,” the third H of video marketing is tailored towards the search intent of your target traffic. Hygiene content should be frequently published to cover all relevant keywords in your niche. Done properly, hygiene content will drive organic traffic to your website and supercharge SEO growth in the long term. Google Keyword Planner and Ubersuggest are great resources to turn to for keyword ideas. While How-To Guides and Tips usually make good Hygiene content, there’s no one-size-fits-all style here. You ideally want to publish content that resonates with the search terms of your audience.
When creating videos it is best to have a plan. If you are just can't figure out where to begin we have created a workbook to assist in this. To get your free digital copy go click HERE.
The Hero Content At its core, Hero content echoes your brand to your target audience. Driven by a high-quality production environment and emotional appeal, Hero videos are strategically designed to raise awareness, encourage customer loyalty and connect with your target audience. This type of content is created only a few times a year and is best done around occasions like a product launch or an important event of some sort. Since they are relatively costlier to create, hero videos are published less often by smaller brands and more frequently by bigger businesses.
The Hub Content Unlike Hero content, Hub contents are created more frequently. Hub content further brings you closer to your visitors and encourages them to keep coming to your website as their first choice “Hub” for your line of an offering. Weekly vlogs, customer testimonials, influencer videos or interviews with key experts in your niche are great ways to double down on Hub content.
Hygiene Content Also called “Help,” the third H of video marketing is tailored towards the search intent of your target traffic. Hygiene content should be frequently published to cover all relevant keywords in your niche. Done properly, hygiene content will drive organic traffic to your website and supercharge SEO growth in the long term. Google Keyword Planner and Ubersuggest are great resources to turn to for keyword ideas. While How-To Guides and Tips usually make good Hygiene content, there’s no one-size-fits-all style here. You ideally want to publish content that resonates with the search terms of your audience.
When creating videos it is best to have a plan. If you are just can't figure out where to begin we have created a workbook to assist in this. To get your free digital copy go click HERE.
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