Videos for Social Media Marketing

Video is very effective for social media marketing and attracts the prospect's attention.  Video can be useful beyond attracting people to your page. It can also improve your business and make customers want to buy your products or services. In a study, 90% of customers say that videos help them make buying decisions and 88% of marketers report being satisfied with the ROI of their video marketing efforts on social media. Video not only offers your customers a chance to see your product in action but also lets them see the passion in your eyes when you talk about your product and your company. Video allows people to envision themselves using the product and gives them the ability to hear from the customers you serve.

Video is a powerful, scalable way for brands and businesses to develop awareness, affinity, and trust with their audiences without them having to know or encounter you.

The first step in creating a great video is planning and organizing.  Plan what aspects of your products or services you want your potential and current clients to know about your company.  What are the "pain points" that your company's product or service can help your clients?  What is some information that you wish your clients knew or understood?  You are an expert in a field... be that point of expertise for your clients.

Now that you have created what you want to talk about in the video.  How do we start the video? The very first step in creating a great video is to grab the viewer’s attention.  Don’t waste time getting your wheels moving with something like, “Hey everybody. Welcome to the video. We’ll hang out until someone else logs in.” Immediately captivate the viewer within the first 10 seconds of your video.

Begin with a powerful question or statement as soon as you start. Hit the pain points and the problem your video is about to solve for the viewers and get them to stay for the next 30 seconds of the video. During these 30 seconds, you need to earn the right to have them watch the next 30 seconds. Then earn the right to the next 30 seconds and so forth until the end of the video. Create a relationship with your video viewers that make them want to watch more of your videos and see what else you can offer.

Limit your video to three, five, or seven points. Your audience can easily grasp the numbers and this keeps their interest and attention. To stay focused and on track.

Always end your videos with a "Call to action." Is there something you want people to avoid or a follow-up step you want them to take? It can be “Visit our website,” “Call us today,” or any other call to action. If you’re running an ad on YouTube, you can say, “Click on the View Ad button below” and underneath the video, a button appears that says View Ad or View Offer. Similarly, you might say, “Click on the link in the description box below.” The viewers can see the description box and know exactly where to click.

Most importantly, keep at it.  One video will not make you an instant sale or flood your email with potential clients.  You are building a relationship between you and the viewers.  Make these videos on a regular basis... once a week or more.