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Live streaming has unmatched potential in engaging with your clients

Live broadcasting of video over the internet, also known as live streaming, has changed the way people and brands communicate all over the world today. Some of the factors that have contributed to live streaming are growth include deeper internet penetration, massive developments in mobile technology, and the always-expanding influence of social media.

Importance of live streaming
The use of social media is increasing every day, more than three billion people are using the internet worldwide for many events like international conferences, and online lectures. Still, due to many geographical and physical barriers, many people are unable to attend such events. Live streaming offers the opportunity to be there in real-time while watching your favorite sport, event, or attending a business meeting or conference.

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Facebook Live 
Live video streaming on Facebook permits you to transmit a live video through your company page or profile. It was first used in 2016. Through this, visitors are getting the benefit of both worlds they can enjoy the videos live and they maintain on the newsfeed afterward for others that couldn’t join live.
An intimate level of engagement with the audience is provided by Facebook live videos. Real-time interaction with the consumers and visitors creates a new level of loyalty and trust. Facebook live videos provide personal connectivity and assuring retention.
A live video allowed maintaining a balance between the work in real-time and what does not work. It allows you to know the interest of your customers. It will help you in providing the content desired by the customers and visitors on your Facebook page. This is an excellent way to engage with your audience.
More than 1.7 billion people are active on Facebook. This makes Facebook a great platform to generating more visibility and attracting and engaging a large number of the audience, live streaming videos are the most popular way. There are about 9 billion Live streaming videos per day.
LinkedIn Live
LinkedIn is the best professional social networking platform. LinkedIn live streaming is the most effective way for businessmen to explain the value and quality of their product quickly. Additionally, one can also go live for announcing and promoting their products. It is the best way of raising business awareness and engaging with your customers. The live videos on LinkedIn provide the ability to interact with people in real-time, and one can host live streaming to answer the questions of the followers and customers.

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Webinars 
An online workshop, conference, or seminars conducted over the internet are called webinars. In simple words, it is like an online event that connects viewers and individuals across the world. It is becoming popular day by day because of the ability to discuss, send, and receive information in real-time.
Webinars is an alternative to meetings, seminars, and conferences.  Some superb features of webinars include that it can be recorded and reused. For a better understanding of your content, you can allow your audience with the facility to record the event. Furthermore, you can also solve the problem of your audience understanding by converting your presentations into an eBook. From these permanent benefits, your audience can take advantage as long as they want.
What now?
Live streaming is getting popular day by day as it is now becoming the need of the modern world. More than a thousand people in the world are connected with each day through live streaming. Many businesses are racing higher and higher due to the positive benefits of live streaming. Facebook Live, LinkedIn Live, and Webinars are highly used in the world, mostly for business purposes.
Have you thought about streaming a webinar to engage with your clients and potential clients?  If you are unaware of how to get started email us at info@ClassicSM.net to schedule a 15 – 20 minute Skype, Zoom or Google Hangouts discussion.  I can provide you with some tips and information on starting your first stream.

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