If you’re looking to ramp up strategies in the marketing department, then a video is where to look. Thanks to the increasing preference for visual over text, zeroing in on video marketing could be a game-changer for your business. How do you get started leveraging videos to your advantage then? It’s in the time-proven framework – Hero Hub Hygiene. Here’s more on the three H’s for successful video marketing. The Hero Content At its core, Hero content echoes your brand to your target audience. Driven by a high-quality production environment and emotional appeal, Hero videos are strategically designed to raise awareness, encourage customer loyalty and connect with your target audience. This type of content is created only a few times a year and is best done around occasions like a product launch or an important event of some sort. Since they are relatively costlier to create, hero videos are published less often by smaller brands and more frequently by bigger businesses. Th...